Game Plan Inc., a Maryland based nonprofit organization focused on the development of America’s youth, has filed a lawsuit against NBA superstar LeBron James’ media company (Uninterrupted LLC), Nike Inc., ESPN and Take-Two Interactive Software, Inc. for trademark infringement over the use of the phrase I AM MORE THAN AN ATHLETE. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article White House reporter's question startles TrumpMontreal businesses worried about tax deadline approachingSibling rivalry: Serena beats Venus to take 31st meetingIvy Queen & Celia Cruz to Unite for Epic Virtual Duet During ‘Calle Ocho Live’ FestivalCanada adds 390 new coronavirus cases, 9 more deaths as provinces warn of surges One thing we can look to in order to get some more of the story is the prosecution history of trademark applications. A Hood for Your Head. I am more than an athlete in connection to LeBron James being more than a basketball player," the Game Plan suit alleged. The organization, the Maryland-based Game Plan, is a nonprofit that works with young athletes, and they claim to have used the slogan, “I Am More Than an Athlete,” since 2016. Although he wasn’t playing in the game, James was in attendance, and according to Game Plan, surely saw the mark being used. “Uninterrupted owns prior rights in and to the More Than An Athlete trademark. Prior to the game, they were able to meet NBA players, including Washington’s All Star point guard, John Wall. On February 22, 2019, Uninterrupted purchased all the rights to a trademark registration owned by More Than an Athlete, Inc. Medium-weight fleece fabric is brushed along the interior for softness. This registration was filed on April 27, 2012 and registered as a trademark on May 28, 2013 covering “publicity and sales promotion services.” As you can see, this registration actually predates Game Plan’s, but it was also acquired by Uninterrupted after the oppositions to its trademarks were filed. 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A youth organization has accused basketball great LeBron James of stealing his “More Than An Athlete” slogan from them, and they are suing for $33 million. Learn how to protect it with this free guide. The “More Than An Athlete” Nike Air Force 1 and apparel collection will be sold exclusively on Uninterrupted’s e-commerce store starting Monday, October 7. Since then, LeBron has entered into deals with Nike to sell merchandise and apparel with the phrase, ESPN has aired footage with the phrase, and Take-Two Interactive uses the neon sign and phrase in its extremely popular NBA 2K video game. During that match, Game Plan participants were wearing black t-shirts with large white font depicting their trademark. James began using the phrase in 2018 after he was told to "shut up and dribble" by Fox News host Laura Ingraham. Now, Game Plan is seeking $33 million in damages for the alleged infringement. Upon approval of a trademark by the USPTO, each application enters into an opposition period where third parties may oppose the registration of the mark if they feel they would be damaged if the mark were to register. According to the complaint, Game Plan Inc., is a 501(c)(3) organization “dedicated to enhancing, informing, and educating the youth to ascend through the ranks of high school and college athletics and academics in order to attain professional level success whether in sports or otherwise.” It owns federal trademark registration #5487497 for I AM MORE THAN AN ATHLETE. Experts Weigh InI’ve Been Making Roti Jala Since I Was 10.


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